Selling Flip Flops and Condoms During WMC and MMW 2014
It’s been days since you’ve slept. The next party starts in less than an hour. And you’re desperate for a clean t shirt, fresh flip flop air max 1 s, and some unused condoms.
Obviously, though, South Beach clubs require their party people to display at least a modicum of style. So it’d be highly inadvisable to just sprint over to the pharmacy for a cheap tee, a pair of foamy footwear, and a variety pack of flavored rubbers.
The solution: Avicii One Stop Shop, a pop up store selling all kinds of ridiculous Avicii branded stuff throughout Winter Music Conference and Miami Music Week 2014.
See also: Avicii Hotel 2014: A 10 Photo Sneak Peek
Courtesy of At Night Management
Of course, Avicii is no newbie when it comes to silly self promo.
Every year s air max 1 ince 2011, the Swedish EDM star has hired a fleet of Freebee electric vehicl air max 1 es to shuttle fans around South Beach and over to Ultra during WMC and MMW.
He also continues to serve frozen desserts to the sexy people of SoBe from the Avicii ice cream truck. And then there’s the ultra exclusive, luxurious, $800 a night Avicii Hotel.
So yeah, why not an Avicii One Stop Shop? air max 1 As the Swede’s manager Ash Pournouri tells Billboard in an exclusive interview: “We don’t take ourselves too seriously.”
Another weird detail: The pop up will be opening at 201 Lincoln Road, which happens to be the South Beach location of sun ‘n’ fun retailer Wings Beachwear.
So maybe Avicii’s store will provide a fairly typical SoBe souvenir shopping experience. After all, as Billboard also notes, the inventory is set to include hoodies, tank tops, tote bags, stickers, snapbacks, temporary tattoos, flying discs, iPhone cases, sunglasses, t shirts, flip flops, and all kinds of other branded collectibles and knickknacks.