airmax Set sail with Sea Bags from As

Set sail with Sea Bags from Asos

The nature of possession is such that, not only do we enjoy the idea of ownership for its own sake, we also relish the opportunity to claim exclusivity in said ownership; there only one in the world, this is one of five, this was made for me (for me!) by a woman in the mountain footholds of Nepal . . . and so on. So when a new label arrives that claims that each and every item it sells is individual, it bound to create some level of interest despite what may seem an unduly hefty price tag.

A warm welcome, then,to Sea Bags, a new label being stocked by online retailer Asos. The bags are custom and individually made from recycled sails, sails that have been previously used, so your bag has seen some of the world before it comes to rest in your home to Marbella and back again holiday schedule. They also (and this is hugely important to me, anyway) durable, machine w airmax ashable and entirely waterproof.

They would (obv airmax iously) be perfect as your beach accessory; they big enough to carry around all the essentials (book, bottle of water, sunscreen, towel, emergency stash of Cadbury chocolate or is that just me?) but are also really cute, individual, and won get filthy as so many of the high street totes I bought have.

The drawback? These babies are expensive, so you want to be getting three beach holidays a year out of them, not to mention a good smattering of wear in between. They retail airmax at between 130 and 230 which, for a tote, I think you agree, is a little extortionate.

That said, there a lot to be commended in the way these bags are made there no factory farming going on here, no cheap labour (they made in Maine, in the US) and a lot of skill goes into them: each handle is knott airmax ed using a traditional sailing technique, which makes them unique among beach totes. So what do you think? Does careful creation justify high prices? Or is this just too much for too little?

(Another drawback, obviously, is that, with buying online, one can see the bag before purchasing and with this hefty a price tag, I think you want to be completely sure it was right for you before parting with the cash.)